The Top 11 Paid & Free Digital Marketing Courses (2024)

The subject of digital marketing is constantly changing and crucial for companies of all kinds. There are plenty of courses available to help you learn the art of digital marketing, regardless of your level of experience. From novices keen to explore the field to seasoned professionals seeking to advance their skills. The top 11 paid and free digital marketing courses that you can enroll in in 2024 to advance your career and develop your abilities are listed below.

1. Google Digital Garage

Price:

Important subjects including analytics, social media marketing, SEO, and SEM are covered in this free course. It consists of 26 modules that Google trainers have developed, each with hands-on activities and real-world applications.

google digital garage

2. HubSpot University

Price:

A selection of complimentary digital marketing certification courses are offered by HubSpot Academy. Particularly well-liked are the “Content Marketing Certification” and “Inbound Marketing Certification.” These courses provide in-depth instruction on inbound marketing tactics, social media promotion, and content development.

3. Coursera: Specialization in Digital Marketing

Cost:Paid (financial assistance available)

This Coursera specialization, provided by the University of Illinois, consists of seven courses that address social media marketing, search engine optimization, and digital marketing analytics. For individuals seeking an organized, college-level education in digital marketing, it’s perfect.

4. Digital Marketing

Cost: Paid (typically at a discount)

The extensive “The Complete Digital Marketing Course” on Udemy features more than 23 hours of video lectures, readings, and downloadable materials. It includes topics like Google Adwords, Facebook, YouTube, and SEO marketing.

5. Education on LinkedIn

Cost: Paid (with a complimentary one-month trial)

Digital marketing experts teach a variety of courses on LinkedIn Learning. A well-liked educational program that covers SEO, Google Analytics, content marketing, and social media tactics is called “Become a Digital Marketing Specialist.”

6. Simplilearn – Expert in Digital Marketing

Cost: Acquired

The master’s-level course “Digital Marketing Specialist” from Simplilearn covers every facet of digital marketing. In addition to expert-led workshops on SEO, PPC, social media, content marketing, and web analytics, there are practical tasks involved. OMCP certification is also offered by the course.

7. Alison – Electronic Business Diploma

Cost:Free (paid certification available upon request)

A free course offering an introduction to digital marketing principles such as Google Analytics, AdWords, and social media marketing is Alison’s “Diploma in E-Business.” It’s a great place for newcomers to start.

8. Digital Marketing Courses on Skillshare

Cost:Paid (with a complimentary one-month trial)

A range of digital marketing courses are available on Skillshare, with an emphasis on useful skills and real-world applications. Social media marketing: Top Tips for Growing Your Followers is one of the courses that The book “SEO for Beginners” is very advised.

9. edX: Digital World Marketing

Cost:Free (a validated certificate can be obtained for a fee)

Those who wish to comprehend the wider effects of digital technology on marketing should take this course.

10. The Institute of Digital Marketing

Cost:Acquired

The Professional Diploma in Digital Marketing is one of the several professional certifications that the Digital Marketing Institute offers. Essential subjects including SEO, PPC, email marketing, social media, and analytics are covered in this extensive course. Professionals looking for a deep understanding of digital marketing are the target audience.

digital marketing institute

11. The Facebook Layout

Cost: Nothing

A wide range of subjects are covered in the courses, such as campaign optimization, audience targeting, and ad development. For marketers wishing to make use of Facebook’s advertising platform, it’s a great resource.

Conclusions

These 11 courses provide insightful information and useful skills, whether you go for a paid program for a more in-depth study or a free course to get started. Every course is made to accommodate a range of financial situations and learning styles, so there is something for everyone. As you set off on your learning journey, take into account your desired skills and job aspirations to determine which course best meets your needs. You can propel business growth and accomplish your marketing goals in 2024 and beyond by staying current with the newest digital marketing trends and best practices.

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